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Celene Aubry: 100+ years of designing for legendary musicians at Hatch Show Print

Celene Aubry: 100+ years of designing for legendary musicians at Hatch Show Print

Episode 101 of the Design Better Podcast

Back in 2010, Aarron visited Hatch Show Print, a small print shop with a storied history that began in 1879. Hand cut wood block type and illustrations filled the shelves around presses busy producing posters for famous bands and artists. Johnny Cash, Dolly Parton, Bob Dylan, Elvis Presley, and so many other legendary folks have used Hatch Show Print to promote their tours, and their aesthetic has been a major influence on design for more than 100 years. They’re still producing beautiful print work today and operate out of the Country Music Hall of Fame® and Museum. 

We spoke with Celene Aubry, Associate Director and Manager at Hatch Show Print, about the origins of Hatch Show, the role of letterpress in the digital era and why their mantra is “preservation through production,” the challenges and joys of working with old tools, and how they are going about educating the next generation of letterpress designers.


Celene Aubry is the Associate Director and Manager at Hatch Show Print, the iconic letterpress print shop continuously operating since 1879 in Nashville, Tennessee. Aubry becomes the first woman to run the letterpress print shop in its 140-year history. Celene is also guiding the development of additional Hatch Show Print programs and activities that leverage a classroom and gallery, while still carrying on the shop’s tradition of preservation through production, making posters for the customers whenever time allows.

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Design Better
Design Better
Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Episodes are released semi-weekly for free subscribers, weekly for premium subscribers. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone looking to better understand how to build a more innovative world.”