Design Better
Design Better
Donna Lichaw: The Leader’s Journey

Donna Lichaw: The Leader’s Journey

Episode 77 of the Design Better Podcast

Management is a job, whereas leadership is a quality you have to earn,” as we learned way back in Episode 21 from our guest Julie Zhuo.  Today, we’re diving deeper into the topic of leadership with Donna Lichaw, author of the new book The Leader's Journey: Transforming Your Leadership To Achieve the Extraordinary  Donna is also the author of The User's Journey: Storymapping Products That People Love. 

We chat with Donna about why leadership often gets conflated with management, how to find your own narrative, and why your product isn’t the hero. One more thing before we get to the show: our newsletter this month is going to feature a new column by Margaret Lee, who founded the UX Community & Culture program for Google's global User Experience organization, and who is now an executive and leadership coach.

If you’re looking for solid leadership advice from someone who’s been in the trenches, subscribe at so you get the newsletter when it comes out later this month. Thanks for subscribing, and for listening.

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Donna Lichaw is an executive coach, keynote speaker, and author of the bestselling books, The User’s Journey and much-awaited follow-up, The Leader’s Journey. She helps high-growth startup CEOs, tech executives, and senior leadership teams scale their leadership so that they can amplify their business growth and make a positive impact in the world.

Before coaching, she was a product leader and consultant working with some of the most successful companies on the planet. What she found was that teams would bring her in to help solve product problems…and that their biggest challenges were actually people problems that could be easily solved with a little bit of design thinking, psychology, and ingenuity.

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Design Better
Design Better
Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Episodes are released semi-weekly for free subscribers, weekly for premium subscribers. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone looking to better understand how to build a more innovative world.”