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Author Joshua Seiden: Measuring work and rethinking goal setting
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Love it or hate it, the agile approach to software development seems to be here to stay. Often, it’s hard to get good design practice to fit within an agile framework, so our next guest, Joshua Seiden—co-author of Lean UX and Outcomes Over Output—may be particularly helpful to those of you who are struggling.
We chat with Joshua about how to fit user research into a sprint, and how he advocates for setting outcomes to guide the work of your team. We also talk about how design teams should think about measuring their work.
Why it’s important to set goals as outcomes, and not focus on output.
How design leaders are uniquely well-equipped to lead the conversation about measuring impact, because of their close relationship with the customer.
What mistakes designers make when working in an agile environment, and why going faster isn’t always better.