Silicon Valley Product Group’s Marty Cagan: Why product management is misunderstood

Are you on a product team or a feature team? After you listen to our interview with Marty Cagan, legendary product management guru, author, and partner at Silicon Valley Product Group, you’ll know just where you stand, and how to become a product team leader if you aren’t already one. We also discuss why product management is misunderstood, the dual track agile process, discovery sprints, and the four types of prototypes that Marty has classified, including user, feasibility, live data, and hybrid prototypes.   Takeaways:

• How dual track agile can help to validate ideas in the fastest, cheapest way possible

• The four risks for every product launch

• Why good product teams all have the same qualities