#018: Vas Natarajan: operationalizing design for business success

There isn’t a one-size-fits-all approach to scaling design, but there are similarities between fast-growing companies that prime them for lasting success.

In this episode, Accel Partners’ Vas Natarajan talks about effective ways design leaders can operationalize hiring and scaling. He also discusses the hallmarks of a healthy team at any growth stage, what designers and developers can to do collaborate better, and why storytelling is key to growing a company.

“Storytelling capability—especially at the founding stages—can really make the difference between something that gets up and off the ground and something that doesn’t.”

Listen as Eli and Aarron chat with Vas about design’s role in making companies successful, the importance of balancing data with customer insights, and more.

If you enjoy this episode, head over to iTunes to leave a review so other members of the design community can learn from Vas too.