When we last spoke with Bill Burnett, it was in 2020 and he’d just published his book Designing Your Work Life, co-authored by Dave Evans. The world was in the midst of a pandemic, and work and careers seemed very uncertain. Along with their other bestselling book, Designing Your Life, millions of people found guidance and a process for re-framing how to approach their career and life plans in general, inspired by a methodology that Bill taught during his many years in the Stanford design program.
Over the intervening years, Bill and Dave had countless conversations with people who had—at least to some degree—”figured out” work , family, and friends, but still felt stuck. They were stuck on the question of meaning. Bill told us that asking, “What is the meaning of life?” is not the right question. Instead, we should be asking “How can I find meaning IN life?”. In their new book, How to Live a Meaningful Life, Bill and Dave aspire to give you tools and ideas to help you make a life rich with meaning and purpose.
In our conversation, we dig into the loneliness epidemic, especially among Gen Z, and why so many people look to work to provide meaning when work isn’t actually set up to do that. Bill introduces a powerful framework: Wonder, Coherence, Flow, and Community which are the four components of meaning-making and influence longevity.
If you’ve ever felt like you’re checking all the boxes but still missing something, this conversation offers a practical, design-driven way forward.
Books & Links mentioned
How to Live a Meaningful Life: Using Design Thinking to Unlock Purpose, Joy, and Flow Everyday, Bill Burnett and Dave Evans
Designing Your Life, Bill Burnett and Dave Evans
The Second Mountain: The Quest for a Moral Life, David Brooks
Steve Jobs, Walter Isaacson
The Creative Act, Rick Rubin
Bio
After years of drawing cars and airplanes under his Grandmother’s sewing machine, Bill Burnett went off to the University and discovered, much to his surprise, that there were people in the world who did this kind of thing everyday (without the sewing machine) and they were called designers. 45 years, five companies, and a couple of thousand students later Bill is still drawing and building things, teaching others how to do the same, and quietly enjoying the fact that no one has discovered that he is having too much fun.
Bill Burnett is an Adjunct Professor and the Executive Director of the Life Design Lab at Stanford. He received his Bachelors of Science and Masters of Science in Product Design at Stanford and has worked in start-ups and Fortune 100 companies, including seven years at Apple designing award-winning laptops and a number of years in the toy industry designing Star Wars action toys. He holds a number of mechanical and design patents and design awards, and, in addition to his duties at Stanford, he advises several of his students’ startup companies.
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