Ford’s Sandy Fershee: Driving innovation with human-centered design
designbetterpodcast.com
The most innovative electric car announced in 2021 was not a Tesla, but a Ford. The new Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America for the past 30 years, is the culmination of thorough user research and fresh thinking on a familiar product.
Ford’s Sandy Fershee: Driving innovation with human-centered design
Ford’s Sandy Fershee: Driving innovation with…
Ford’s Sandy Fershee: Driving innovation with human-centered design
The most innovative electric car announced in 2021 was not a Tesla, but a Ford. The new Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America for the past 30 years, is the culmination of thorough user research and fresh thinking on a familiar product.